THE THOUSAND
SPONSORS OF MUNI.

Football clubs are built on more than money. They are built on belonging. Club Deportivo Municipal, one of Peru’s most historic football clubs, was founded in 1935. But after being relegated to the third division, the club lost its main sponsor and, with it, the financial resources needed to compete and rebuild. What it never lost was its fans. So we asked a simple question: What if the people who loved Muni could become the people who kept it alive? The answer was The Thousand Sponsors of Muni a sponsorship platform that turned the club’s greatest asset, its community, into its greatest source of funding. We transformed Muni’s jersey into 1,000 micro-sponsorship spaces, giving small businesses owned by fans the opportunity to put their names on the shirt and become part of the club they loved. For an affordable contribution, each business became an official sponsor, gaining access to club assets, merchandising opportunities and visibility within the Muni community. Together, a thousand small contributions created the impact of one major sponsor. But the real transformation went beyond the jersey. We turned fans into stakeholders, local businesses into partners, and sponsorship into an act of belonging. The Thousand Sponsors of Muni showed that in football, the power of a club doesn’t always come from the biggest sponsor. Sometimes, it comes from the thousand people who refuse to let their club disappear. And that is what sport at its best can do: turn passion into action, and a community into a force powerful enough to change the future of its team.