SKY MATCH.

Heineken wanted to celebrate the true UEFA Champions League fans around the world. But in Peru, the time difference with Europe meant matches were played right in the middle of the workday. For many fans, following their team meant choosing between the Champions League and their jobs. So, for the semi-final, we brought the match to them. From the 14th floor of one of the most prominent buildings in the city’s financial district, we transformed an entire office floor into a spectacular Champions League stand. Because when fans couldn’t leave work for the game, we brought the game to work.