THE SWEETEST
GRAFFITI.
Our city can be a little aggressive. You can feel it in the chaos of its traffic, in the walls covered with graffiti, and in the messages people leave behind. Because graffiti is supposed to be a way to express yourself creatively. But sometimes, what people choose to express is anything but positive. And when bitterness takes over the streets, we thought there was a better way to look at things. Mike’s is a drink made with lemonade, vodka and a touch of sweetness. So we decided to bring that same attitude to the city. We turned bitter messages into sweet ones, transforming the graffiti around us into unexpected moments of positivity. Because sometimes, all it takes is a little sweetness to change the way you see things. Mike’s. Change the bitter for the sweet.
2023 / Premio Ideas / Bronze
2023 / Effie Awards Perú / Silver